Pursuing an obsession isn’t unique to professional athletes, it binds everyone who shares a driving passion to turn their ideas into reality. Running throughout 2015, Oakley’s new ONE OBSESSION campaign invites you to join the brand’s global network of renowned athlete ambassadors in living out your passions.
Using the #LiveYours hashtag, the global social movement wants you to join over 450 Oakley athletes in sharing and celebrating your physical places of obsession around the world – from a remote mountain peak, backyard trail, secret surf spot or suburban garage. Oakley will reward #LiveYours contributions with surprise experiences and access to the athletes who inspire you.
A ONE OBSESSION film debuts today on oakley.com. The film features professional and non-professional athletes and teases a series of cinematic and intimate portraits to come. Athlete stories of inspiration from around the globe will unfold throughout the year across multiple disciplines, including surfer Gabriel Medina, cyclist Mark Cavendish, all-star baseball player Matt Kemp, Moto GP champion Marc Marquez, cricketer Virat Kohli and badminton player Lin Dan.
For skater Eric Koston, it begins in the mind’s eye. A fresh twist on an old trick, a new variation at a different spot – something he’d only ever seen in his imagination.
