Prime Day Fitbit Deals Shock: Zero US Deals, Versa 4 Price Drop In UK

Fitbit Versa 4 on a table
The Fitbit Versa 4 is the best Prime Day deal on a Fitbit (Image credit: Camilla Artault / Future)
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Prime Day is over, but it’s November so that means Black Friday Fitbit deals are appearing.

A rose by any other name would smell as sweet, and a Prime Day by any other name would throw up just as many Fitbit deals. At least that's what we thought but the US Amazon Prime Big Deal Days (or Prime Day 2 as everyone is calling it) features no—zero, zilch, nada—Fitbit deals.

In the UK, prices have dropped, but not quite as far as Prime Day in July. The only notable difference being the inclusion of the Versa 4. It’s the best Prime Day Fitbit deal in our opinion.

Of course, that may change, so we begin with a set of quick links so you can check deals at various retailers.

Quick Links

The Best Amazon Prime Day UK Deals On Fitbits

The headline Fitbit deal from Prime Day 2 is the inclusion of the Fitbit Versa 4 in the sale.

1. Fitbit Versa 4: was £199.99, now £139.95 on Amazon

1. Fitbit Versa 4: was £199.99, now £139.95 on Amazon

Save £60.04 The Pink Sand/Copper Rose colorway of the Fitbit Versa 4 is 22% off on Amazon this Prime Day, although there are similar discounts on other models . The stylish fitness watch comes with a sensitive touch screen, heart rate monitoring and sleep tracking as well as many advanced health tracking features. The Versa 4 is a fitness-focused smartwatch that can track 40 different types of exercise. It also boasts smartwatch features such as contactless payments and a built-in Alexa voice assistant.

Read more in our Fitbit Versa 4 review

2. Fitbit Charge 5: was £169.99, now £99 On Amazon
Top Deal

2. Fitbit Charge 5: was £169.99, now £99 On Amazon

Save £70 Even though the listed RRP is a bit out of touch with reality—the Charge 5 is sold by Fitbit for £130 nowadays—this is still a great deal. The Charge 5 is packed with features to help track your everyday activity and monitor your health, and it also has built-in GPS for outdoor sports tracking.

Read more in our Fitbit Charge 5 review

3. Fitbit Luxe: was £129.95, now £79 On Amazon

3. Fitbit Luxe: was £129.95, now £79 On Amazon

Save £50.95 This is almost as cheap as July’s Prime Day when the price dropped to £75. The Fitbit Luxe, which is one of the most stylish fitness trackers you’ll come across and an excellent way to track your everyday activity. Fitbit has the Luxe’s RRP at £110, not the £129 listed on Amazon, but even so this is a good discount on a great tracker.

4. Fitbit Versa 3: was £199.99, now £129 on Amazon

4. Fitbit Versa 3: was £199.99, now £129 on Amazon

Save £70 The Versa 3 is a stylish fitness-focused smartwatch with built-in GPS and Fitbit’s daily readiness score, which can help you judge how active to be each day. However, for £10 more we’d strongly recommend buying the Versa 4 (above).

The Best Prices From Prime Day July 2023

These deals are over, but we’ve noted them below to help you evaluate future deals on the same devices.

  • Fitbit Sense: Sale price £147, saving £72.99
  • Fitbit Luxe: Sale price £75, saving £54.99
  • Fitbit Inspire 2: Sale price £39.41, saving £54.99
  • Fitbit Charge 5: Sale price £94.05 saving £75.94
  • Fitbit Versa 3: Sale price £119.70 saving £80.29

The Best US Amazon Prime Day Deals On Fitbits

We are very surprised to report there are no Fitbits included in the Amazon Prime Big Deal Days sale. We will update this page if anything changes.

The Best Prices From Prime Day July 2023

These deals are over, but we’ve noted them below to help you to assess subsequent deals on the same devices.

  • Fitbit Versa 4: Sale price $139.95, saving $60
  • Fitbit Sense 2: Sale price $229.95, saving $70
  • Fitbit Charge 5: Sale price $99.95, saving $46
  • Fitbit Luxe: Sale price $99.95, saving $30
  • Fitbit Inspire 3: Sale price $79.95, saving $20

FAQs

What is Amazon Prime Day?

Amazon Prime Day is a two-day sales event that takes place in July and offers deals on thousands of products on Amazon.

What is Amazon Prime Big Deal Days?

Amazon Prime Big Deals Days is Amazon’s October sales event that follows the same template as Prime Day, with two days of deals across a wide range of products on Amazon.


When was Amazon Prime Day 2023?

Amazon Prime Day 2023 was on Tuesday 11th and Wednesday 12th July.

When Is Amazon Prime Big Deals Day?

Amazon’s Prime Big Deal Days is on Tuesday 10th and Wednesday 11th October.

How do you get Amazon Prime Day and Amazon Prime Big Deal Days deals?

You need to be an Amazon Prime Member in order to get access to Prime Day and Big Deal Days discounts. If you’re not already signed up you can get a 30-day free trial of Prime membership, which also entitles you to other benefits like faster delivery and Amazon’s Prime Video streaming service.

Nick Harris-Fry
Senior writer

Nick Harris-Fry is a journalist who has been covering health and fitness since 2015. Nick is an avid runner, covering 70-110km a week, which gives him ample opportunity to test a wide range of running shoes and running gear. He is also the chief tester for fitness trackers and running watches, treadmills and exercise bikes, and workout headphones.

With contributions from